Alimentation animale

NPRs podcast push now includes subscriber-only bonus material

NPR’s podcast efforts have increasingly revolved around its paid, ad-free NPR+ service, and now it’s offering stronger incentives to spend money. Axios reports the organization will offer content available solely to NPR+ subscribers. The new show The Limits with Jay Williams, for instance, will offer a separate content release in its feed. NPR VP Joel Sucherman also said NPR might test perks like unedited interviews and member-only events.

You’ll also have extra motivation to support local stations. NPR will launch a subscription podcast bundle in the second half of 2022 that gives station members wider access to an on-demand podcast library and other content. It’s similar to PBS Passport, Sucherman said. The company is also adding more shows to NPR+.

The public broadcaster isn’t ditching free, ad-supported podcasts any time soon. However, the shift isn’t surprising. Podcasts help bring in a younger, more diverse audience than conventional radio, Axios said. A subscription drive like this could maintain listenership and funding even if fewer people tune into live programming.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.