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WPP CEO Mark Read poses for a portrait at the company’s offices in London, Britain, July 17, 2019. REUTERS/Toby Melville

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LONDON, March 22 (Reuters Breakingviews) – The pandemic sped up the shift to online advertising and e-commerce. In this episode of The Exchange Mark Read, CEO of WPP, tells how his clients coped with Covid-19, why virtual reality is the next big thing for consumer giants, and why corporate purpose is more than a buzzword.

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Editing by Oliver Taslic

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